Leinster GAA

STRATEGY 3 Marketing & Promotions Strategic Goal – To enhance our brand and increase our commercial activity and engagement with our members STRATEGIC OUTCOME 1 To have the most dynamic social media provincial presence in the country STRATEGIC OUTCOME 2 To be more proactive in highlighting and promoting the positive work done by Leinster GAA on and off the field STRATEGIC OUTCOME 3 Increased commercial activity in collaboration with County Committees STRATEGIC OUTCOME 4 To be the most innovative Province in pursuit of new markets and opportunities STRATEGIC ACTIONS • Upgrade Leinster GAA website to make it more player and games centred • Overhaul of Leinster GAA Facebook page • Review and revise Leinster GAA Twitter and Instagram presence for our supporters • Develop a social media strategy to increase our Followers and Likes and our reach across all platforms • Launch social media campaigns that target a specific response and engagement with our supporters • Drive more traffic through website through new content initiatives that promote our games and players and lead to increased ticket sales • Develop competitions and promotions that also are attractive for supporters • Create a year-long awareness of Leinster GAA online outside of just the Provincial Championship season STRATEGIC ACTIONS • Utilise our access to Croke Park stadium as a marketing tool • Build excitement and awareness around provincial activities and events by working with all PROs' • Integrate our Star Players into our promotional activities • Grow relationship with local, regional and national media • Enhance image of Leinster GAA through games development activities • Publish and distribute end of year report on provincial activities • Build promotions and marketing strategy around our provincial championships • Improve Leinster GAA branding of our own events • Build Leinster GAA brand into County events, activities and all materials and match days STRATEGIC ACTIONS • Collaborate with County committees in developing a sponsorship strategy to maintain and attract new commercial partners • Expand potential of Website and Match Programmes to increase advertising revenue • Develop range of attractive ticket packages for our supporters • Work with Central Council maintaining strong relationship with national sponsors • Create opportunities for sponsors to grow their brand through relationship with Leinster GAA • Support International Units in Europe, Middle East and Australasia in identifying commercial partners STRATEGIC ACTIONS • Explore the potential of targeting the market of 8m overseas visitors annually by way of increasing ticket sales • Address the opportunity among the 'New Irish' to experience Gaelic games by going to Leinster GAA matches • Utilise the resources in Leinster to promote Ghaeltacht style resident skills camps for teenagers held trí Gaeilge and using prominent Leinster GAA players who are also Irish language speakers 15

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